We were saddened to hear about the harsh conditions Texas ranchers are enduring as a result of the recent national disaster. But we also heard about the Texas and Southwestern Cattle Raisers Association and its efforts to help ranch families affected by this storm. It’s an effort we truly admire and appreciate as we observe the hardships the situation has had on the entire industry, including brands like the Certified Angus Beef® brand.
That inspired us to make a donation to the TSCRA fund as the next act of kindness in recognition of our 20-year partnership. Although relatively modest, it’s a contribution to honor and aid CABpartners, the cattle ranchers who are the foundation of the Certified Angus Beef® brand.
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2021 marks 20 years of partnership for Hart and The Certified Angus Beef® brand! Choosing a marketing partner is one thing, but trusting, collaborating and inspiring them for two decades is another. We are beyond grateful for the opportunities, experiences and rewards we have shared with the CAB over those decades.
To demonstrate our sincere appreciation for our longstanding partnership, Hart will introduce 20 acts of kindness to the CAB team throughout 2021. Stay in the loop here to see the many different ways we say will say thank you.